Friday, September 7, 2018

Location Location

Small business owners have a lot to worry about before they open their doors for the first time: There is funding to secure, employees to hire and equipment to buy. There’s another consideration that can’t be ignored, and that’s location. Your address can influence your ability to attract customers, provide service and hire the best workers. The lowest-priced office space might not be the best choice for your company. One important thing to think about is the image you want to impart with your office space. You certainly want to make a good impression on clients and customers. Accordingly, a professional services firm such as a law office might seem out of place in an industrial park. At the same time, you don’t want to seem wasteful or extravagant — a scrappy startup in an expensive office tower might not appear to be spending its money wisely. Small business owners must also consider whether they want to be in the middle of a metropolitan area, on the outskirts or somewhere in between. A centralized location puts you in reach of many potential employees, customers, and clients. However, office rates may be more attractive in less dense and more remote areas. Look for office spaces with good transportation options. Employees, customers, and clients might prefer to use public transportation, especially in big cities. Others might be driving, so it should be easy to locate the office and find parking. A real estate agent should be able to help you with research, and you might want to think about hiring a consultant if your needs are tricky.

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